Funny moment Abandoned daily

Right around the corner from where we were staying in Jordaan, we cycled past this amazing old glasses shop. My friend who lives in the 'hood has never seen it opened. The sign on the entrance says "Usually open from 11am till 6pm. Do not ring the bell before 11am. We will not answer the door, but you will be disturbing us. The Executive Board". Hilarious. Looking at the frames you'd think the shop was last open in the 70's :)